MLS X MARVEL
In collaboration with Adidas and Marvel, we designed a launch rollout for a specialized third kit across all 29 MLS clubs. The creative strategy centered on "colliding worlds," merging high-fidelity CGI with classic comic-book aesthetics to reveal a co-branded collection of jerseys, apparel, and soccer collectibles.
The challenge was to maintain a cohesive Marvel-inspired brand identity while allowing each of the 29 clubs to showcase their unique local personality through a global playbook. By balancing standardization with customization, we empowered individual MLS social teams to drive maximum engagement through a unified campaign.
Type
Product Launch Campaign
Social Toolkit
Role
Design
Art Direction
Concepting
Credits
Danilo Nagura
Julia Grzeskowiak
Summer Jackson
Paula Gutierrez
Katherine Rosenbaum
Ryan Hanson
Colin Davis
Ryan Johansen
Rodrigo Fernandez
Marvel Team
WKNDHRS